Strong marketing usually breaks down long before the campaign goes live.
This practical workshop series is designed to help marketers strengthen the fundamentals behind the work: strategy, brand and communication.
Across three sessions, you will work through the decisions that shape how your marketing performs, pressure test how your brand holds up under scrutiny, and build a more useful approach to email.
These are working sessions, not lectures. You will be applying the frameworks to your own organisation as you go.
Marketing That Holds Up takes place Wednesday, September 23 at the Vancouver Convention Centre as part of SocialPacific 2026. The Meta Media Buying Training takes place later that afternoon, followed by the SocialPacific conference on September 24.
Meet the Experts Leading the Workshops
Your Trip. Your Car. Your Call. Take the Wheel on Your Own Marketing
Most marketing gets built in the wrong order. The campaign, content or rebrand gets created before anyone has properly settled who it is for, what it needs to accomplish and where the business is actually trying to go.
Alexandra will walk through the core decisions that should come first and help you apply them to your own organisation.
You will leave with a clearer understanding of who you are trying to reach, what you want them to understand, and how to make better marketing decisions before the execution begins.
Looking credible is no longer enough. Audiences are more skeptical, AI has made polished content easier to produce, and brands are being judged increasingly on whether their actions actually match their promises.
You will use the framework to identify where your own brand is aligned, where it is vulnerable, and where the gap between what you say and what you deliver may be weakening trust.
Looking credible is no longer enough. Audiences are more skeptical, AI has made polished content easier to produce, and brands are being judged increasingly on whether their actions actually match their promises.
You will use the framework to identify where your own brand is aligned, where it is vulnerable, and where the gap between what you say and what you deliver may be weakening trust.
Email remains one of the most valuable channels marketers control, but strong email programs require more than sending another newsletter.
Nihal will break down the fundamentals of building an email program that people actually want to receive. The session will cover lifecycle thinking, consent first data, frequency, content and the common mistakes that quietly reduce engagement.
You will map your current approach against a practical email framework and identify the gaps and opportunities you can take back to your next campaign.
Tickets
$99+tax gets you three expert-led workshops on strategy, brand and email, plus the chance to work on your own organisation's challenges with the people leading the sessions.
Your Trip. Your Car. Your Call. Take the Wheel on Your Own Marketing
Brands Built for the Trust Deficit
Brands Built for the Trust Deficit
From Inbox to Impact
